JNBY / New York City
Do you remember that I just told you how much money I spend in Bangkok at JNBY?? Well, New York City is getting more and more dangerous to my credit card… First I thought it was only the new AllSaints Spitalfield store to be torturing my bank account… JNBY New York City – it is on! Oh my… Unsuspecting I was strolling through the streets of SoHo – still a bit high from my last shopping encounter – and then there it was: The first American store of the Asian superbrand JNBY! Of course, I had to go inside, hadn’t I?
The staff seemed just as excited for the first American JNBY store so we had a little chat. I must say that I was really happy to find very internationally trained staff there at JNBY – no offense to the American way of shop assistance, but for a European that is open somewhere between overwhelming and pushy. This shop follows the JNBY mantra – Just Naturally Be Yourself. So if your are European or Asian, you will not feel followed or pushed in this store – very relaxing! I immediately started following this team on twitter @JNBYUSA to get all the updates immediately.
In the end I was strong and did not purchase anything but I fell in love anyway… See dress at the very bottom… 
I <3 this store and will definitely be back soon… Find it in 75 Greene Street, between Spring and Broome Street.
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Willow / SydneyMai 28th, 2013
